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Description of the project:

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Description of the project:

Description:

The project focuses on sustainable economic and social development, depending on the specific needs and resources, with an emphasis on improving the tourist infrastructure and capitalizing on the local natural, historical and cultural heritage.

Thus, a set of integrated tourist products will be created, competitive at regional level, corresponding to the available tourist resources and positioning this field in the main economic priorities of the district.

Objectives:

General objective:

Sustainable economic development and the creation of a positive image of Ungheni district as a tourist destination by stimulating the tourist potential and promoting the local tourist brand.

Specific objectives:

S.O. 1. Developing touristic activities contributing to the increase of number of tourists, as well as Ungheni city and district attractiveness.

S.O.2. Stimulating the tourism development in an integrated and sustainable manner enabling the creation of touristic networks and joint promotion of the cultural patrimony and the development of proper tourism instruments.

S.O.3. Creating a suitable communication and cooperation frame and promoting the partnerships among the main actors, from public and private sector, essentially involved in the development of touristic field.

Target groups:

  1. Local authorities: Ungheni City Hall, Ungheni District Council, Department of Culture and Tourism by implementation of activities related to tourism promotion and replanning it into a sustainable manner the touristic destinations and cultural traditional events.
  2. Sectoral agencies and entities: The Moldovan Investment Agency, Chamber of Young Entrepreneurs – JCI Ungheni, museums.
  3. Citizens of the district (over 101,000), internal and external tourists, local and twin cities business environment, local associations of craftsmen (5) journalists.

Activities:

Work Package 1: Stimulating cooperation for tourism promotion

1.1.Market survey regarding touristic and cultural offers and destinations

1.2.Workshops for capitalization of local handicrafts and master classes

1.3.Tour visits of national journalists and tour operators from twin cities

1.4.Local cluster of touristic promoters’ creation and functioning

1.5.Summer camps “Touristic Ungheni” in photo voice method

Work Package 2: Creation of sustainable regional and crossborder model

2.1. Web-based digital infrastructure

2.2. Installing information touristic signs with QR codes tags

2.3. Ensuring conditions for touristic-cultural events

2.4. Conference of best shared marketing practices

2.5. Promotional campaign as to promote eco-friendly solutions for touristic facilities

Work Package 3: Developing of Touristic Information Centre

3.1. TIC arrangement works

3.2. Inauguration and functioning of TIC

Work Package 4: Regional branding through informational and promotional materials

4.1. Project branding

4.2. Producing information and promotion materials

4.3. Digital activities

4.4. Public events

Results:

  1. One market survey regarding touristic and cultural offers and destinations, meant to identify business opportunities in touristic and cultural fields in order to determine strategic priorities for this field;
  2. 4 Workshops for capitalization of local handicrafts aiming to create a friendly and useful environment for developing entrepreneurship activities coming from traditional products;
  3. One data base of local and regional craftsmen created and made available;
  4. 4 cycles of master classes for broad public spreading traditions and culture of the region;
  5. 2 cycles of tour visits for national journalists and tourist operators from twin cities having the goal to promote regional tourism at international level;
  6. One local cluster of touristic promotors created and association to a similar cross-border cluster positioning the region as a cross-border touristic attraction;
  1. 2 shifts of summer camps with participants from twin cities carried out, increasing Ungheni image on international level;
  2. One exhibition of pictures realized in photo voice organized raising tourists’ interest for the region;
  3. One web-based digital infrastructure (virtual Tourist Information Centre (TIC) created, supporting tourists in searching appropriate destinations and accessing touristic packages;
  4. 30 information traffic signs with QR codes installed, contributing to a better information of touristic destinations and promotion of cultural heritage;
  5. One integrated system for events procured and installed creating conditions to organize events meeting internationalstandards;
  6. Better cooperation among relevant local and cross-border touristic stakeholders ensured by a conference of best shared marketing practices;
  7. One promotional campaign of eco-friendly solutions for touristic businesses of the region.
  8. One technical project for the construction of Touristic Information Centre elaborated;
  9. Specifications for Touristic Information Centre elaborated;
  10. One tender dossier elaborated ensuring transparency in public procurements;
  11. One TIC constructed and equipped improving the quality of services provided to tourists;
  12. Project brand elaborated and applied, making the action recognizable;
  13. Information and promotion materials: presentation leaflets (400 units), Promotion leaflets (800 units), E-newsletters (5 editions), Tourist’s handbook (800 units), Guide for tourist promotor (250 units) elaborated and disseminated, increasing the level of information of large public about the touristic destinations and offers;
  14. Project activities promotion ensured by regular posts in social media;
  15. 5 TV reportages aiming to increase citizens interest for the region;
  16. Ungheni becomes a region of high interest for internal and international tourists by means of one promotion movie about Ungheni produced and broadcasted;
  17. Promotional materials: Maps with touristic itineraries (1000 units), magnets (1000 units), T-shirts (400 units), cups (200 units), Eco-bags (500 units) produced and distributed;
  18. Promotion of regional traditional products within 2 fairs.

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